Our Methodology

We employ a modified ADDIE model with an emphasis on alignment with key stakeholders, frequent demonstrations and feedback, and rapid delivery of a useful solution.


ADDIE is short for Analysis, Design, Develop, Implement, and Evaluate. The ADDIE model is the most widely employed instructional design methodology in use today. The fundamental process flow is solid but it is often implemented in a rigid and inefficient manner.

We alter our approach according to the client and project. Two ADDIE-derived models we often employ are Successive Approximation Model and Rapid Prototyping.

Successive Approximation Model (SAM)

Successive Approximation Model is agile and iterates through evaluate, design, develop, and evaluate again, repeatedly until the desired outcome is achieved. This model consists of four formal phases: Preparation, also known as the “savvy start” where goals and objectives are discussed; Design, which iterates through design, prototype, and review cycles until stakeholders are in agreement; Development, which iterates through develop, implement, and evaluate cycles; and finally Rollout.

Rapid Prototyping

Rapid Prototyping is highly collaborative, quick, and iterative. This model abandons formal process and focuses instead only on the steps or activities that add value. For example, making use of phone interviews and reusing or adapting existing materials. Rapid Prototyping is particularly well suited to projects that are small and well defined and those that are highly innovative and exploratory. It is sometimes used during requirements and design phases of larger projects to help refine shared vision among stakeholders.